March 25 – and level 4 lockdown begins. No leaving the house except to buy food or medical supplies. Easy peasy – and quite an adventure! Like going bush without having to get there. One is lucky, of course, to be now living within sight of said bush and to have a pastoral vista to gaze out at – making the whole thing much more delightful than it would have been if one was still living in an apartment in the beautiful City of Sails but with only the neighbours’ brick wall to look at.
One doesn’t remember Level 3Â having not really gotten into it. One wasn’t quite ready to abandon Level 4 and the joy of finding oneself in such a simple time and space. Nowhere to be and all the time in the world for the earthly pleasures. But now here we are suddenly in Level 2 . The machine is churning back into action. Except it seems that a lot of the machinery has apparently been so poorly maintained that a shut down period of a mere eight weeks has rendered it inoperable.
Which brings one to the topic in mind. Many, many moons ago I worked in banking and business lending. For the last 30 years I have worked in PR/communications roles – largely in the non profit arts and social services sectors. In all of these sectors, and from both the banking and reputation mangement angles, a business does not score many points on the credibility ratings if it does not have a good risk management strategy and, as part of that, does not always have a good six months operating expenses in hand as a back up in case of downturn or disaster.
This “lockdown” has lasted a mere two months. Already business is – almost – back to normal. Businesses who were viable should be able to shake their feathers off and carry on. Those with positive outlooks will have recognised the time-out period as valuable breathing space for reassessments, reminiscences, reconfigurations, reconsiderations and all the other “re” words. If business wasn’t able to be carried out online then staff training and networking was. And at the end of the lockdown – what a brilliant excuse for a “new look” or “relaunch” party or promotion!
The Government’s money scramble, one feels, would be better aimed at benficiaries and the other underpaid consumer masses so that they can afford to go out and spend. Spare cash in hand after housing and transport costs are paid – this is what drives consumer demand. Putting taxpayer money into businesses where the consumer community is poverty stricken seems pointless – almost like “work for the dole” for businesses.
As for business management and those who weren’t prepared – if you do manage to pick yourself up and carry on, make a Business Plan your first priority and a Risk Management Strategy an essential component of that. Have insurances for business continuity and plans for diverisfication should this becomes necessary. Put aside and keep aside enough to see you through the bad times. The advice has always been there – “make hay while the sun shines” – “put aside for a rainy day” etc. It will give you brownie points with your bank should you need to borrow. It will give you a sense of security and the ability to take a much needed rest in the lean times. And, of course, it will improve your reputation as a solid and sucessful business.
So – where were we. Oh yes – what a great opportunity it has been to stop, smell the roses, reconnect with home and garden and kitchen and family and, having been assured all is as it should be, we can move into the future. All aboard and here we go!
Posted in finances, lifestyle, retail